A gaming system having a reconfigurable gaming machines and reconfigurable gaming displays is disclosed herein. The gaming system comprises one or more gaming machines including one or more reconfigurable video displays where at least one display presents video content for a game of chance and one display presents game information. The gaming machines are capable of receiving and presenting downloadable information on the reconfigurable video displays. The gaming system also includes a configurable display sign associated with the gaming machines. The configurable display sign includes one or more video displays, and the configurable display sign is capable of receiving and presenting downloadable information on the video displays. The gaming system also includes a processor that is in communication with the gaming machines and the configurable display sign. The processor is capable of altering the content displayed on one or more of the reconfigurable video displays and the configurable display sign.