A roll recording material transport device includes a driving side roll holder, a driven side roll holder, a driving side spindle, a driven side spindle, a spindle driving source, a driving side support mechanism, a driven side support mechanism, a transport roller, and an assist executing section. The assist executing section executes assist control in which a rotating force in the direction of transporting the roll of recording material is applied by the spindle driving source through the driving side spindle and the driving side roll holder in an engaged state to the roll portion. The frictional force between the driving side spindle and the driving side roll holder is set smaller than the frictional force between the driven side spindle and the driven side support mechanism.