A retractable mounting apparatus is provided for attaching boat accessories to a boat. In one embodiment, a mounting apparatus is provided for selectively securing an accessory to a structural portion of a boat. The apparatus has a housing that is configured for coupling to the structural portion of the boat, and a mounting element that is at least partially disposed in the housing. The mounting element is movable relative to the housing between a retracted position and an extended position above the structural portion. The mounting element is rotatable about the axis.