The invention enables the publishing of a graphical user interface application on the web in a manner so that they can be discovered by manual or automatic searches. The invention includes the step of receiving a service access point (SAP) from a web service directory. The SAP is associated with a first application and identifies a web server. The invention also includes the step of retrieving address information associated with the first application from the web server identified by the SAP and launching a second application. The second application establishes a communication channel with an application server identified by the retrieved address information. The application server subsequently executes the first application and returns information to the second application.