A developing apparatus includes a housing having an opening that opens towards an image carrier onto which an electrostatic latent image is formed, a developer accommodating unit in which a developer is accommodated, and a continuous charge hole connected with the developer accommodating unit; a developer carrier that carries the developer accommodated in the developer accommodating unit and transports the developer to a developing region in opposition to the image carrier; a sheet member that is provided in the developer accommodating unit and seals a continuous feeding hole; and an insertion hole that is formed in the housing and allows the sheet member to be inserted through when the sheet member is pulled out, wherein the insertion hole has a shape having ends which are more distant from the continuous charge hole than parts of the shape other than the ends.