Systems and methods for providing interactive content during writing and production of a media asset are provided. A script of a media asset that includes natural language textual annotations that define uniquely interactive content and timing contingencies during which to display the interactive content may be received. After the media asset corresponding to the script is produced, computer language instructions may be generated based on the natural language annotations. The computer language instructions and the media asset may be stored on a master storage medium. The media asset and computer language instructions may be transmitted to a media equipment device. Playback time codes may be transmitted with the media asset. When a playback time code corresponds to an event that identifies interactive content, the media equipment device may display the interactive content represented by the computer language instructions during a time interval defined by the computer language instructions.