The present invention provides a method, system, and computer program product for dynamically generating business intelligence alert triggers. A method in accordance with an embodiment of the present invention includes: identifying an attribute; monitoring data values associated with the attribute; analyzing the data values to establish a baseline value; generating a trigger value based on a variance from the baseline value; and repeating the monitoring, analyzing and generation steps to dynamically refine the baseline value and the trigger value based on new data values.