An information transmission method capable of reproducing the atmosphere of a concert hall or a live performance hall, wherein bio-information of a speaker, player, actor or conductor, who serves as a source of speech, sounds or music and/or bio-information of a performer included within an image are multiplexed with respect to information of speech or music and/or information of the image for transmission thereof. At the receiving side, sense stimulation based on the bio-information is provided to the viewer, or information of speech or music and/or information of the image are controlled on the basis of the bio-information to thereby reproduce presence or live appeal.