A computerized method for the design and selection of cloths and fashion accessories and comprising the following steps: taking measurements of body parts of a person with the aid of a measuring tool displayed on a computer's screen; loading the biometric data of the person, comprising those measurements, in the computer; analyzing that biometric data; selecting a model from a library stored in a computer; overlaying an image of the model on an image of the person; comparing the body shape of the model with the body shape of the person as depicted in the two overlaid images; and changing the model in order to achieve a personalized model by performing pushing and pulling operations on the active locations of the model until it fits the body shape of the person.