A power supply device includes a power storage unit capable of being charged and a control unit controlling charging of the power storage unit. Control unit includes a battery ECU for setting, at the start of charging of the power storage unit, a target value of state of charge of the power storage unit to a first value based on the condition of power storage unit and setting, when a temperature increase instruction (change instruction) is received after the start of charging, the target value to a predetermined second value higher than the first value, and a converter ECU for executing the charging process so that the state of charge of the power storage unit attains to the target value.