Invention Grant
- Patent Title: Method and apparatus for providing incentives for viewers to watch commercial advertisements
- Patent Title (中): 为观众提供激励观看商业广告的方法和设备
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Application No.: US09861595Application Date: 2001-05-22
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Publication No.: US07992161B2Publication Date: 2011-08-02
- Inventor: Vernon Meadows , James M. Rogers
- Applicant: Vernon Meadows , James M. Rogers
- Applicant Address: US GA Atlanta
- Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee Address: US GA Atlanta
- Agency: Scott P. Zimmerman PLLC
- Main IPC: H04N7/16
- IPC: H04N7/16 ; H04H60/33 ; H04H20/14
Abstract:
A user is prompted during television commercial breaks to depress one or more pushbuttons on a television remote control at certain times to confirm that the user is watching the advertisements. A set top box connected to the television receives and decodes the signal from the remote control. When the user responds properly to a prompt, the set top box increments a tally maintained in the set top box memory to accumulate points by which the user can earn rewards.
Public/Granted literature
- US20040255322A1 Method and apparatus for providing incentives for viewers to watch commercial advertisements Public/Granted day:2004-12-16
Information query
