An apparatus, method, and computer program product for an interactive toy vehicle that provides new structures and combinations of features for enhancing education and amusement, particularly for an improved small-scale vehicle toy that produces feedback (e.g., sounds or lights and a motorized output event) directly related to the amount of a child's input. The apparatus, method, and computer program product for a toy vehicle includes: a chassis; a motive element, coupled to the chassis, for moving the chassis; an impulse detector for generating an impulse signal responsive to one or more impulses applied to the chassis; and a controller, coupled to the chassis and responsive to the impulse signal, for: counting a number N of impulse signals received during a setup period; determining an operational mode responsive to the number N; setting a duty mode for the motive element responsive to the operational mode.