A reflector support structure capable of reducing the effect on the appearance of a vehicle body, while maintaining good visibility. In a vehicle including a wheel disposed on a vehicle body frame via a suspension, a fender covering an upward area of the wheel, a cross frame disposed on an inside of the fender and extending laterally across the vehicle body frame, and a shock absorber having an upper end attached to the cross frame, a reflector is disposed visibly from an outside of the vehicle body on the cross frame disposed on the inside of the fender.