An image capturing apparatus is configured so that optimal one of usable position detecting sensors is selected. Specifically, among a plurality of position detecting sensors usable by the image capturing apparatus, e.g., a GPS, a direction sensor, an acceleration sensor, and a velocity sensor, the GPS detects position information at a position where GPS signals can be received, whereas another of the sensors detects position information at a position where GPS signals cannot be received, in accordance with an environment where an image is captured. The position information detected by the optimal sensor is added to an image captured by a camera in a specified form and is displayed or stored.