Methods, apparatuses, and computer-readable media for generating a website network graph to model one or more networks of websites relevant to subject matter of interest in a category, wherein generating the website network graph includes performing one or more searches relating to the subject matter of interest in a search engine API using one or more relevant keywords in combination with the subject matter of interest, extracting search results from the one or more searches, and identifying online social media websites with content most relevant to the subject matter of interest based on the website network graph.