The invention provides a printing apparatus that includes: a printing section; a display unit; a touch-sensitive panel that is overlaid on the display unit; a display controlling section; a three-primary-color correcting section that sets a corrected set of values that is recognized by the user as the apparent red, green, and blue base colors on the basis of a comparison made between the position of each of the red, green, and blue display cells that make up the red, green, and blue cell block and a touch position detected by the touch-sensitive panel, respectively; and a print controlling section that controls the printing section to print true red, green, and blue base colors as a color sample that is used when the three-primary-color correcting section performs correction.