An image pickup apparatus having a plurality of setting items related to an image pickup condition, the image pickup apparatus including: a setting unit adapted to set respective setting information of the plurality of setting items; a storage unit; a specification mean adapted to specify a registration target item to set a registration target from among the plurality of setting items in accordance with an instruction operation of a user; a registration control unit adapted to register the setting information set by the setting unit regarding the registration target item in the storage unit as a registration image pickup condition; and a generation unit adapted to call the registration image pickup condition from the storage unit in accordance with a call operation of the user to generate a new image pickup condition which reflects the registration image pickup condition.