An analytical tool for measuring spacing between elements in a web page is provided. In one implementation, the analytical tool identifies locations indicated on a web page and automatically determines one or more elements in proximity to those indicated locations. The analytical tool automatically identifies points on the determined elements associated with the indicated locations and calculates the distance between those points. The calculated distance is displayed on the web page. The automatically identified points and a graphical representation of a measuring ruler between the points may also be displayed to enhance usability.