The tag-label producing device includes: a cartridge holder for selectively installing a first roll and a first roll; a tape feed roller, a ribbon take-up roller, and a switching mechanism that impart a drive force in the tape length direction to this tape; an antenna for performing transmission/reception of information through wireless communication to/from an IC circuit part of an RFID circuit element, upon the installation of the first roll; a cartridge sensor for detecting which one of the first rolls has been installed; and a control circuit including a tag tape mode and an ordinary-tape mode, for controlling a drive unit by switching between the modes.