The present invention is directed toward a display package for an animated doll or similar toy product that facilitates demonstration of the toy's animated features. The display package provides an enclosure that houses the doll. The doll includes an animation mechanism that drives a portion of the toy from a first position to a second position. The display package may include a moveable display panel mounted within the enclosure. The display panel is selectively engaged by the toy when the animation mechanism is engaged. The display package may include a support member that supports the toy within the package and permits the animation mechanism to move the doll from a first display position to a second display position.