A system for presenting a set of recommended items corresponding to a first item is presented. The system comprises a processor, a memory; and a computer executable component. The computer executable component executes on the system, via the processor, and is configured to perform the following. An indication is received requesting the display of recommended items corresponding to the first item. A set of recommended items corresponding to the first item is then obtained. Display information is generated for displaying a list of items and the corresponding set of recommended items. The list of items includes the first item. Additionally, display information is provided, the display information for displaying the list of items and the corresponding set of recommended items on a consumer device.