A system and method are provided for allowing a user to define and subscribe to channels of information to be pushed to a wireless device. In defining a channel a specific area of a web page is selected by the user to be monitored for change. The user may also select data to be pushed should a change be detected. A regular expression is created to match the area of interest for changes and if changes occur to push the desired content to the wireless device. Icons on the wireless device alert the user to any unread pushed content. Users may also subscribe to predefined channels, or modify predefined channels should they have the security authorization to do so.