A review writing tool guides a user through the process of writing an enhanced product review. The review writing tool can include a web user interface, which breaks the review writing process down into multiple stages so the review writer can incrementally write the review. In addition, the review writing tool provides prompts, examples, and instructions to guide the review writer through the writing process. The review writing tool also allows a review writer to add a list of related products from a related product database to the review. For example, a review writer may have evaluated a number of products before selecting the product the review writer ended up purchasing. Accordingly, the review writer can add information about those other products to his review. Doing so allows subsequent consumers to browse not only the product a review writer purchased, but also products the review writer recommends.