An image forming apparatus includes an image carrier to carry a toner image and a fixing device to fix the toner image transferred from the image carrier onto a recording medium by applying at least heat to at least one of the toner image and the recording medium. Such a fixing device includes: a magnetic flux generator to generate a magnetic flux; and a heat generating member disposed at least partially in the magnetic flux. The heat generating member includes a heat generating layer to generate heat via eddy currents therein induced by the magnetic flux, magnitudes of the eddy currents varying according to positions thereof in a width direction of the heat generating layer. Included within the heat generating layer is a magnetic layer having a Curie point in a range, e.g., from about 100 degrees centigrade to about 300 degrees centigrade.