A switching power supply circuit for generating an output voltage at an output node based on an input voltage at an input node includes a reference voltage generating circuit configured to generate a reference voltage such that during an initial start-up period of the reference voltage a voltage rise rate of the reference voltage within a first predetermined period from a start point of the initial start-up period and a voltage rise rate thereof within a second predetermined period immediately preceding an end point of the initial start-up period are smaller than a voltage rise rate thereof in a period between the first predetermined period and the second predetermined period, a coil disposed between the input output nodes, and a switch circuit configured to switch on and off to control current through the coil in response to comparison between the reference voltage and a voltage proportional to the output voltage.