A disposable absorbent article with an associated polymer film that is positioned to be activated by contact with bodily fluids, wherein the polymer film can release odor control and/or skin wellness agents upon contact with such bodily fluids. The polymer film can release the odor control and/or skin wellness agents immediately, gradually over a period of time after contact with such bodily fluids, or a combination of both. The polymer film can also be used for household cleaning applications, in which the polymer film can similarly contain and subsequently release household cleaning agents upon contact with water.