Invention Grant
- Patent Title: User interactive precision targeting principle
- Patent Title (中): 用户交互式精准定位原则
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Application No.: US11757296Application Date: 2007-06-01
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Publication No.: US07882111B2Publication Date: 2011-02-01
- Inventor: Shu-Yao Chien , Amitabh Seth , Nikolai Rochnik , George H. John
- Applicant: Shu-Yao Chien , Amitabh Seth , Nikolai Rochnik , George H. John
- Applicant Address: US CA Sunnyvale
- Assignee: Yahoo! Inc.
- Current Assignee: Yahoo! Inc.
- Current Assignee Address: US CA Sunnyvale
- Agency: Stattler-Suh PC
- Main IPC: G06F17/00
- IPC: G06F17/00

Abstract:
A method of determining content relevance for a user sets a user preference, which is related to a first area of content. The method calculates a set of scores, by using a combination, of the user preference, affinity data, and a parametric weight. The method organizes the content by using the set of scores, such that the organization of the content has a desirable relationship to the user, and recommends the selected content. Preferably, the method precomputes the affinity data and/or the parametric weight to generate and store the precompiled data for later retrieval. The affinity data describes a relationship between a first item of content and a second item of content, and the parametric weight describes an attribute of the second item. Additional embodiments include a system implementation and computer readable medium.
Public/Granted literature
- US20080301118A1 User Interactive Precision Targeting Principle Public/Granted day:2008-12-04
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