Apparatus and computer-readable media for associating metadata with a geographic location are provided. The apparatus includes logic for detecting that a mobile device is present at a geographic location relevant to a user of the mobile device, logic for retrieving context information associated with the location, logic for selecting a program code module based upon a contextual relevancy of the location, logic for providing the program code module for execution, where the program code module is capable of performing processing specific to at least one aspect of the location, the processing is based upon the context information, and the program code module is further capable of receiving at least one input data item from the mobile device, where the at least one input data item describes an activity of the user at the location, and logic for associating the at least one input data item with the location.