An apparatus and a method for providing a video content service in a vehicle are provided. The apparatus includes a speed detection unit detecting a speed of the vehicle using a global positioning system, a status detection unit detecting a status of a parking brake, and a video control unit controlling one or more display apparatuses so that an the video contents are displayed when the speed of the vehicle is determined to be below a predetermined speed based on information on the detected status of the parking brake and the detected speed of the vehicle. According to the present invention, various video contents can be provided to a driver and passengers while safety driving of the vehicle and the driver's concentration on driving are maintained.