Disclosed is a structural color display including: (a) a pattern forming member which forms a plurality of cells each lined up in two dimension; and (b) a light transmissive image display sheet comprising a color showing layer which shows a structural color, the light transmissive image display sheet being faced to the pattern forming member, wherein each cell is independently controlled to reflect a light from a light source corresponding to an image pattern to be displayed, provided that the reflected light is made to enter in the image display sheet from a side facing the pattern forming member by a predetermined incident angle corresponding to the cell. The pattern image forming member comprises the element having a plurality of microscopic mirrors arranged in a rectangular array and being individually rotated.