The present invention relates to a golf ball having a solid core of at least one layer, a cover of at least one layer encasing the core, and a paint film on a surface of the cover, wherein at least one cover layer and/or the paint film includes a luster pigment composed of metal oxide-coated alumina flakes. This golf ball has a high commercial value because of its visual impact and high quality feel, and because it achieves a bright, color-saturated effect without the yellow cast typical of conventional golf ball surfaces.