Network servers in a session initiation protocol (SIP) telecommunication network implement playback of announcements to end-users by embedding programming scripts defining how the announcements are to be played in a SIP message. In particular, the scripts may define the sequence in which a series of announcements are to be played, duration information relating to a playback length of the announcements, and repetition information defining how many times an announcement is to be repeated. By including a script in a single message, announcement instructions may be efficiently communicated in the network.