Methods, systems, and computer storage media having computer-executable instructions embodied thereon that, when executed, perform methods for identifying and presenting the “best” answer to a given search query as it relates to a particular user based upon that user's behavior are provided. Upon receipt of a search query and determination of the search result items satisfying the query, it is determined whether the user has executed the same or substantially similar search in the past and, if so, if there is a particular one of the search result items that s/he has a tendency to select when the search result items are presented. If a particular result is frequently selected, that result is prominently presented (e.g., highlighted, display with a border, displayed in a different font than other results, or the like) among the search result items making it easier for the user to quickly identify the desired result.