A mechanism is provided for translating text into visual imagery content. A request is received to identify at least one image associated with a text value. At least one association category from a plurality of association categories is identified with which to perform a search. A data structure is searched, using the at least one association category, for an identification of the at least one image that is associated with the text value. The at least one image is a visual representation of the text value. At least one image is retrieved in response to identifying at least one image associated with the text value. The at least one image is presented in a graphical user interface to a user.