Provided is an apparatus and a method for reproducing skin color in a video signal, which when the value of a color difference signal in an input video signal is included in an an atypical skin color (hereinafter called ‘atypical color’) area, based on a fact that an area corresponding to a skin color in chromaticity coordinates is divided into a typical skin color (hereinafter called ‘typical color’) area and an a typical color area, standardizes the value of a color difference signal included in an a typical color area as a typical color area other than a specific color, based on a memory color in which a typical color is regarded to be more natural, thereby improving reproduction quality of skin color.