Provided is an image-taking apparatus having an easier human machine interface than before. Instead of operating an operator, a mode for a flash condition among multiple shooting conditions displayed on a display panel of a liquid crystal display device is switched from an automatic mode to a forced on mode by shaking a digital camera vertically. Then, the shooting condition is switched to a focusing condition by shaking the digital camera horizontally. The shooting condition is switched from the focusing condition to a white balance condition by shaking this image-taking apparatus horizontally again. Thereafter, a mode for the shooting condition is switched from a macro mode to a macro-off mode by shaking this image-taking apparatus vertically again. Likewise, it is possible to set up various modes for the respective shooting conditions by shaking this image-taking apparatus.