A method provides defining a profile associated with an image representing a real toy or product, said profile including at least one variable parameter therein, which variable parameter effects the way the image is displayed on the website, based on said interacting, changing a part of the profile that includes at least one parameter related to at least one of health, happiness and/or hunger, based on a registration code associated with the real product or toy, defining a temperament profile that defines how the image will react to interactions with another aspect of the method or a system or a user, and based on the temperament profile and the interactions and the profile, causing the image to react to one or more of the interactions.