A method and apparatus for linking sounds and emoticons to allow a recipient of a message containing an emoticon to hear audio associated with the emoticon. In one aspect of the invention, a first user or sender establishes a link or association between the emoticon being sent and a sound file to be associated with that particular emoticon. The emoticon is then transmitted from the sender to the recipient along with the link or association such that the recipient can hear the audio when the emoticon is displayed.