A printing apparatus includes a head and a drive signal generating section. The head has an element performing operation for ejecting ink and ejects a plurality of types of inks, an amount of each ink ejected by the head being different depending on a designated tone value. The drive signal generating section generates a drive signal having a waveform section for operating the element and generates a plurality of types of the drive signals for a specific tone value, the waveform section of each of the drive signals for the specific tone value being different depending on the types of inks.