A signal transmitting and receiving method in a wireless network use a reader creates a pulse width list relating to pulse widths of transmission signals; transmits signals in sequence according to the created pulse width list; and receives a reply signal with respect to the transmitted signals. The method includes creating a pulse width list relating to pulse widths of the transmitted signals; transmitting signals in sequence according to the created pulse width list; and creating an available pulse width list including a corresponding pulse width in response to receiving a reply signal from the transmitted signals; and transmitting signals in sequence according to the created available pulse width list.