A flexible digital transmission system that improves upon the ATSC A/53 HDTV signal transmission standard. The system includes a digital signal transmitter for generating a first Advanced Television Systems Committee (ATSC) standard encoded 8-VSB bit stream and, for generating an encoded new robust bit stream for transmitting high priority information bits, wherein symbols of the new bit stream are capable of being transmitted according to a transmission mode including: a 2-VSB mode and a 4-VSB transmission mode. The standard 8-VSB bit stream and new bit stream may be simultaneously transmitted over a terrestrial channel according to a broadcaster defined bit-rate ratio. The transmission system includes a control mechanism for generating information needed for encoding robust packets at a transmitter device. It also includes a mechanism for encoding control parameters and multiplexes the generated information with the standard and robust bit-streams for transmission. A receiver architecture is additionally provided to decode standard and robust bit-streams transmitted by the transmitter device.