An information technology services providing company manages a portfolio of software applications for a client company. A plurality of the applications are preselected along with a recommendation for each. The recommendations have value drivers with parameters. Values for the parameters are received from the client as responses to questions or through collaboration with the client. A business value is then determined for the value drivers using the parameter values. Total cash flow, return on investment, net present value, internal rate of return, or other financial measures may be calculated. The client decides to proceed with the recommendations and the services providing company delivers services and software according to the recommendations.