A cooking appliance heating element shield apparatus and method are provided. The apparatus is adapted for use in an electric self-cleaning cooking appliance of the type having an oven cavity heated by a coil heating element of a heating element assembly. The apparatus includes an elongate main portion comprising a substantially planar surface and adapted for positioning between the oven cavity and a portion of the heating element to dissipate direct heat transmitted to the oven cavity from the heating element. The apparatus also includes at least one connection portion adapted for removably attaching the elongate main portion to the heating element assembly.