An ink jet printing method and apparatus are provided which, even when an ink containing a colorant with a coagulating property is applied to a glossy print medium; enable to keep the glossiness of the print medium from being degraded. For this purpose, when forming an image on a glossy print medium, a coagulation inhibiting liquid for inhibiting a coagulation of ink is applied to at least a part of an area on the print medium where the ink is applied. This suppresses the coagulation of ink on the print medium surface and assures a quick spreading and soaking of ink. As a result, the surface of the glossy print medium can be kept smooth, retaining its glossiness.