A liquid ejecting apparatus includes a liquid ejecting head, a carriage carrying the liquid ejecting head, a plurality of subtanks carried on the carriage, a main tank disposed on a body of the apparatus, and a feed pipe. The carriage is moved back and forth in a main scanning direction. Each subtank contains a highly concentrated color ink which corresponds to one of the respective ink colors. The main tank contains a diluent containing no coloring component and/or a colorless ink. The diluent and/or the colorless ink is supplied from the main tank to the carriage through the feed pipe. The liquid ejecting head is supplied with the respective color inks and ejects the inks.