A security system-related marketing system includes a retail environment receptive of walk-in traffic and adapted to market goods and services to consumers. A security system-compliant device adapted to operate as a component of a security system is physically disposed in the retail environment, thereby permitting a purchaser to take physical possession of the device during a purchasing process. A security system component package is also marketed in the retail environment to purchasers of the device, thereby permitting a purchaser of the device to obtain rights to a predetermined set of security system components in the retail environment that substantially provide the security system. Security system services are further marketed in the retail environment to purchasers of the security system component package, thereby permitting a purchaser of the package to obtain rights to security system services in the retail environment.