A video display system including an electronic sign, a electronic sign control system utilizing a general purpose personal computer, having a video interface card, controlled by clock and command signals from said personal computer, containing a plurality of video and digital input ports and a high speed output port, a transmitter link control card, also under the control of clock and command signals from said personal computer, for transmitting video display, clock, and command signals to a remote data receiver and distributor associated with the electronic sign, which converts said signals into device control signals for controlling individual sign display elements.