Invention Grant
- Patent Title: System and method for generating media consumption statistics
- Patent Title (中): 用于生成媒体消费统计的系统和方法
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Application No.: US10955700Application Date: 2004-09-30
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Publication No.: US07644423B2Publication Date: 2010-01-05
- Inventor: Edward A. Ludvig , Todd A. Lund , Gopal Sundaram
- Applicant: Edward A. Ludvig , Todd A. Lund , Gopal Sundaram
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agency: Lee & Hayes, PLLC
- Main IPC: H04H60/33
- IPC: H04H60/33 ; H04H60/32

Abstract:
Techniques are described for generating statistics that reflect the consumption of media resources, such as television program resources. The techniques involve polling a group of devices identified in a random sample list or a custom sample list to collect event data describing the consumption of resources by the devices. Lower-bound and upper-bound thresholds are applied to remove or modify event data that may not accurately reflect the legitimate consumption of resources. Varying probability weights can also be assigned to events to reflect their likelihood of representing the legitimate consumption of resources. Based on such filtered event data, for a given device, a computation technique computes the percentage of time that the user has consumed a particular resource relative to a total amount of time in a time segment. Similar percentages are computed for other devices and other time segments to provide plural percentage values. Rating information and share information are computed based on these calculated percentage values. The tracking functionality compiles the calculated statistics into various web-enabled UI presentations and provides these reports to an operator over an intranet or like network.
Public/Granted literature
- US20060075420A1 Strategies for generating media consumption statistics Public/Granted day:2006-04-06
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