In the image display device according to the present invention, control is performed such that a condition of not using a subsidiary pixel which corresponds to a specific color among the subsidiary pixels constituting a first pixel is selected as a condition for signal processing to output a signal for designating intensity of each subsidiary pixels constituting the first pixel, and a condition of using a subsidiary pixel which corresponds to a specific color among the subsidiary pixel constituting a second pixel is selected as a condition for signal processing to output a signal for designating intensity of each subsidiary pixels constituting the second pixel adjacent to the first pixel in the first direction.