An electrochromic mirror includes a transparent electrode film, an electrochromic film formed at one thickness direction side of the transparent electrode film, a light reflective film that reflects light that has transmitted through the transparent electrode film and the electrochromic film, a lithium ion transmissive film provided between the electrochromic film and the light reflective film, an electrically conductive film provided at the one thickness direction side of the transparent electrode film and at a side of the light reflective film opposite from the lithium ion transmissive film, and an electrolytic solution that comprises lithium ions and is enclosed between the light reflective film and the electrically conductive film. The lithium ion transmissive film transmits lithium ions and imposed diffusion of silver from the side of the light reflective film to the side of the electrochromic film.